Why ‘GETTING INK’ is still the Content King

[vc_row][vc_column width=”1/2″][vc_column_text]In these heady days of digital and social media, it is still refreshing that traditional media routes of PR engagement are considered to be proof of success.By that, I mean that ‘Getting Ink‘ as American PR folk lovingly call it – seeing client stories in print – regardless if its national media, local media, or trade media – continues to have much validity among today’s digital landscape.

I liken it a bit to playing an LP. Purists love the crackle and whir of the needle on vinyl and even when there is an audible scratch on the record, it was regarded as part of the event. Audiophiles will tell you that you simply cannot get the same impact with the sanitised purity of a digital download.

Traditionalists, whilst they respect the new era, they do so with more than half an eye on the tried and tested.

I have tech clients that want the PR drive to go global on Techcrunch, Wired, Engadget and Gizmodo, as much as they like to see coverage in the business media, but I remain a big fan of the newspaper column inch.

Only this week, we had a spread of client coverage any PR company in the world would be delighted to have secured.

This is a story about a young student entrepreneur, Rebecca Pick, from the University of Strathclyde in Glasgow with a great product and a BIG future. She has invented a personal attack alarm through her business, Pick Protection.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Rebecca is one of thirty academic entrepreneurs taking part in this year’s Converge Challenge, firmly on the map as one of the most popular academic business competitions in the UK.

The links to the coverage we secured are listed at the bottom of this blog.

We secured a full page editorial in The Guardian and followed that up with a welter of coverage in the Daily Telegraph,The Daily Mirror, The Daily Record, Cosmopolitan ( yep – first time for us!), Glamour (ditto), The Metro and International Business Times – among others and it’s truly great to review this coverage by physically holding  the newspaper or magazine and seeing the story in print, surrounded by all the other news of the day.

Presenting a client with an online digital link is, in my view, great for its instant ‘attention grab’, but getting the scissors out to cut the coverage, does have a far more rewarding ‘edge’ to it.

Here’s the coverage: