And what is it you do? Getting noticed in the Trade Media – PR Edinburgh
You’ve probably been asked that question a lot and it is certainly an easy one to answer. However, whatever it is you do – whatever industry, trade or profession you work in, you will at some stage want to target the ‘trade’ media with your company news.
You know the ones. Watch ‘Have I got news for you!’ on BBC 1 and when they come to the ‘missing word round’, the ‘word’ is invariably from a trade magazine which is given a name check by the host – the more obscure the title, the more the audience find it funny. We’ve had ‘Pig Farming Monthly’, ‘Concrete Today’, ‘Wire Industry News’ and many more besides…and these are the more sensible trade publications!
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]But there is a serious side to these and thousands of more periodicals covering a huge range of industrial and professional sectors in the UK and across the globe.
Trade magazines offer much greater opportunity for businesses to promote themselves. This throws the spotlight on you creating a ‘buzz’ in front of the audience you need to target and its all the more relevant because targeting the trade or sectoral media means you should be ‘on message’ to deliver the most appropriate product or service to the influential core readership.
Our clients continuously featured in the trade media – in the UK and overseas… get in touch to see how we might support you in influencing customers using this great media channel.
Acumen PR is a Edinburgh PR Agency, Scotland (UK). Good PR is all about building and maintaining a positive image of your business in front of the key audiences you wish to influence. Speak to Acumen PR Consultancy in Edinburgh directly: 0131 661 7027.[/vc_column_text][/vc_column][/vc_row]