The Four Musketeers Ryder Again

[vc_row][vc_column width=”1/2″][vc_column_text]Acumen takes its collective hat off to the the PR/media advisers working with Colin Montgomerie in his role as Ryder Cup Captain. And we doff our golf hat to the man himself. Sometimes seen as a Teddy Bear with Toothache or the butt of various Mrs Doubtfire jibes, Colin Montgomerie produced a terrific performance at the Press Conference to announce his choice of three Ryder Cup Vice-Captains. His focus on “This team of captains”, as opposed to himself, was in stark contrast to his predecessor. By choosing Darren Clarke, someone who he has not always seen eye to eye with, he demonstrated in one action that he is all about putting the European team first.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]His choice of words where he constantly referred to the team, and the respect, passion and commitment of his Vice-Captains (and himself) kept the focus superbly on the collective that is the team and avoided any accusation of ‘self interest’. It will be interesting to see how he maintains this approach, but it has certainly been a great start and a good lesson in how to pitch a sporting message at a major press event.[/vc_column_text][/vc_column][/vc_row]