ONE CLIENT - ONE SHOW
Castle Community Bank
ACUMEN SECURES NATIONAL TELEVISION AND RADIO COVERAGE FOR A SMALL COMMUNITY BANK WITH A DIFFERENCE
The Reverend Iain May is the most unlikely TV star……. Who … I hear you ask? The Rev. May, a former high flying corporate banking executive is founder and the head of Castle Community Bank and Acumen has had a big hand in helping him raise his profile and that of the bank in the most incredible way.
Acumen claimed a stunning run of national broadcast coverage for the Bank, a small community financial institution run from Leith in Edinburgh, the highlight of which was this coverage below on BBC One’s flagship magazine programme ‘The One Show’ which is shown at the peak 7pm slot every weekday evening. The studio guest that evening was Labour Leader, Jeremy Corbyn who congratulated Iain on his brilliant work to offer a banking facility which meant people did not have to use Pay Day lenders and other means of borrowing money to see them through each day. Here’s the coverage…
However, one element of our work was to tell the story nationally and Acumen arranged this through The New Statesman… but this particular story does not end there.
That article was seen by a researcher on ITN News and The Reverend May soon found himself telling his story on News at Ten