Acumen gets annual Operation Christmas Child campaign underway

We always know Christmas starts early at Acumen, when our annual Operation Christmas Child ‘Shoebox’ campaign begins. Over the next two weeks, as we get the 2010 campaign launch underway, we’ll be targeting hundreds of newsrooms up and down the land. This means arranging radio and television interviews, selecting appropriate spokespeople to be interviewed by their local newspapers and generally, help to spread the message of this wonderful cause.