How PR helps the green sector find a voice

[vc_row][vc_column width=”1/2″][vc_column_text]Here is a recently-published article written by Acumen Director, Kevin Dorrian for the IPRA – International Public Relations Association – on how ‘The ‘Green’ lobby can gain a lot of help from the Public Relations industry.

Bandwagon jumping or do we really care! In the last ten years, we have all become more aware of our environment issues – the trends, the debates and so on. Much of what we discussed gets translated into the wider PR debate on just how ‘green’ can PR get. If ‘being seen to be green’ is the umbrella function – what concerns us? A few years back, all the talk was on everything from greenhouse gases and the global economic impact of the cost of extracting a barrel of Brent Crude, to climate change – they formed the lion’s share of the ‘green lexicon’.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Today of course, we’ve moved further down the line with Solar, Smart Grid, Clean Tech, Lo-Carbon Management and Corporate Sustainability all vying for media attention.

And in a good, positive way, organisations that think green from a PR perspective, can turn this to their advantage – promoting environmental, renewables and other ‘clean’ causes, by appropriately theme-ing their products or services that makes them extremely media attractive ‘Green’ PR practitioners.

There is a broad church that believes the environment – in a similar way in which we now embrace social media – had a profound impact as a prominent public relations ‘tool’ this past decade. Of course many jumped on the bandwagon and saw masses of potential as the public relations ‘cause du jour’. Consultancies continued to make claim after claim on their clients’ ‘Green’ credentials and companies would trot out these bold claims, very often without verification.

You can read the entire article here GREEN PR