[vc_row][vc_column width=”1/2″][vc_column_text]Backtracking has never been FIFA President Sepp Blatter’s forte. However, whilst other sports – tennis and rugby union are two that spring to mind – have embraced modern technology to help referees judge whether points are won or lost, football has stuck rigidly to the time-honoured method of relying on the decision making of a referee or a linesman.
Ahead of the World Cup any talk of goal line technology being introduced was firmly rejected, but Frank Lampard’s ‘goal that never was’ for England in the match against Germany appears to have now softened Blatter’s stance.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]It’s a major climb down, of course. Blatter painted himself into a corner by refusing any further talk of technology being introduced, but then, following a global public outcry, he has had put the issue back on the agenda for discussion at the next FIFA meeting.
Doubtless the PR machine at FIFA HQ will be working overtime on turning a negative into a positive, but even with their best efforts it’s hard to conclude that Mr Blatter did anything other than score a very obvious PR own-goal! In the words of that famous Number 7 (well, okay 007), “Never shay, Never”.
….and keeping in the sporting vein[/vc_column_text][/vc_column][/vc_row]