Media Training
Quality media training is a prerequisite for anyone expecting to be part of the news agenda in the press, on radio or on television. Add to this the myriad of online digital media platforms, social media sites where the news agenda never stops, then it pays to have your top team trained to meet the demand of a news-hungry media. Remember,
Reputations built over many years can be lost in a few seconds from an ill-thought comment or throwaway line.
Good media training teaches you how to avoid such mistakes, conduct a successful interview, deliver key messages and provide a balanced presentation of the facts in the face of negative criticism.
Planning, preparation and presentation are the building blocks for Acumen’s media training programmes, designed to help you successfully engage with the media.
When organisations such as the National Trust for Scotland, Liverpool Community College and renowned Scottish legal firm Gillespie MacAndrew were looking for media training – they came to Acumen.
Our media training courses are tailor-made to suit you and the media exposure you anticipate. We familiarise you with the workings of the media; help you develop clear, engaging messages; and develop the practical skills you need to deliver those messages in a confident, effective manner.
We’ll introduce you to our innovative and pioneering Media Training Courses – from our ‘Introduction to Media Training’ day-long session, which covers key message development, developing effective content and ‘mock’ up news paper interviews, through to filmed TV interviews and our broadcast quality radio studio interviews, you’ll leave our sessions confident, assured and ready to face the challenge.
For companies and organisations with more demanding issues – a crisis management problem perhaps – we can assure you of the most effective media training around to ensure you cover all bases and easily cope should any media come calling.
Our media training team, Devin Scobie and Kevin Dorrian have media trained hundreds of staff members over the years and you are assured that two of the safest pair of hands in media training will give you the confidence and know-how to deal with what issues may come your way.
